Lufthansa’s Social Networking Effort

For those who missed it, Lufthansa is attempting to reach the college kids of the world by launching a social networking site. Unfortunately, I think this is probably a misguided effort that won’t yield the results they’d like to see.

The site is called GenFly Lounge, and I’ll let them explain it in their own words:
GenFlyLounge is the new social networking site for Generation Fly and allows you to connect with like-minded travelers.

Get the inside information from other travelers you can trust and who share your interests and travel preferences. Explore destinations before your go there. Review, add and rate tips. Join now for free!

Unfortunately for Lufthansa, I think Evan Sparks has hit this nail right on the head. It’s not going to get much traction.