Telstra’s social networking blunder and other cautionary tales

The Bigpond marketing team decided to try their hand at social networking, launching a Twitter stream – but their ill-thought out strategy received much criticism from those in the know. Michael Specht has a good overview of exactly what went wrong in Is any social media better than none at all?

Stephen Collins’ take on Telstra’s hamfisted attempt - Playing customer care in public – right way and wrong way – is that they should have consulted a social networking specialist first – and it’s not like Australia doesn’t have some of the finest minds in the area! Stephen Collins will be presenting at Edge of the Web on Enterprise 2.0 — Is it the new Age of Aquarius for Business? and fellow Sydney social expert Laurel Papworth will no doubt be covering some advice that Telstra could well heed in her presentation on How to Develop a Social Marketing Campaign.