IBM Bluehouse joins the business social networking race

IBM has launched a beta version of its business social networking platform Bluehouse. While the platform has a solid pedigree, it is a late starter in the business networking race.

What is Bluehouse and what are its prospects?

Bluehouse has entered a race with a large field of competitors, many of which are well ahead Bluehouse, announced at Lotusphere in January, is IBM's entry into on-demand social computing services for the small to medium-sized business (SMB) market. Think of a combination of Facebook profiles, LinkedIn contacts, WebEx web conferencing, Microsoft Office Live document sharing, SurveyMonkey online surveys, Rememberthemilk online activity lists and Twitter online chat, plus a few other things like online charts thrown in for good measure.

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