Telstra’s social networking blunder and other cautionary tales

The Bigpond marketing team decided to try their hand at social networking, launching a Twitter stream – but their ill-thought out strategy received much criticism from those in the know. Michael Specht has a good overview of exactly what went wrong in Is any social media better than none at all?

Stephen Collins’ take on Telstra’s hamfisted attempt - Playing customer care in public – right way and wrong way – is that they should have consulted a social networking specialist first – and it’s not like Australia doesn’t have some of the finest minds in the area! Stephen Collins will be presenting at Edge of the Web on Enterprise 2.0 — Is it the new Age of Aquarius for Business? and fellow Sydney social expert Laurel Papworth will no doubt be covering some advice that Telstra could well heed in her presentation on How to Develop a Social Marketing Campaign.

IBM Bluehouse joins the business social networking race

IBM has launched a beta version of its business social networking platform Bluehouse. While the platform has a solid pedigree, it is a late starter in the business networking race.

What is Bluehouse and what are its prospects?

Bluehouse has entered a race with a large field of competitors, many of which are well ahead Bluehouse, announced at Lotusphere in January, is IBM's entry into on-demand social computing services for the small to medium-sized business (SMB) market. Think of a combination of Facebook profiles, LinkedIn contacts, WebEx web conferencing, Microsoft Office Live document sharing, SurveyMonkey online surveys, Rememberthemilk online activity lists and Twitter online chat, plus a few other things like online charts thrown in for good measure.

http://www.ovum.com/news/euronews.asp?id=7397

Lufthansa’s Social Networking Effort

For those who missed it, Lufthansa is attempting to reach the college kids of the world by launching a social networking site. Unfortunately, I think this is probably a misguided effort that won’t yield the results they’d like to see.

The site is called GenFly Lounge, and I’ll let them explain it in their own words:
GenFlyLounge is the new social networking site for Generation Fly and allows you to connect with like-minded travelers.

Get the inside information from other travelers you can trust and who share your interests and travel preferences. Explore destinations before your go there. Review, add and rate tips. Join now for free!

Unfortunately for Lufthansa, I think Evan Sparks has hit this nail right on the head. It’s not going to get much traction.

More news from social networking land:

Behind the Firewall Report: Social Networking for the Corporate ... MarketWatch - has announced the addition of the "Behind the Firewall: Social Networking for the Corporate Travel Industry" report to their offering. ...

A safety net for social networkingKansas City Star, MO - -five percent of American teenagers now have online profiles at social networking sites such as MySpace.com and Facebook. Of those, 43 percent have ...

Silverpop Takes Email Marketing SocialMarketWatch - Another company now using Silverpop's new Share-to-Social feature is GodTube, a global technology company that creates social networking tools for the ...

hi5 Increases Global Reach With Launch of New Community-Driven ...MarketWatch - By teaming with Lionbridge and embracing the global community, hi5 is able to deliver a culturally relevant social networking experience for its users while ...

NY1
Study Finds College Admission Counselors Check Social Networking SitesNY, NY - According to a recent survey of admissions officers from about 500 universities nationwide, several admit they do poke around online social networking sites ...

Wainhouse taps analyst Will Zachmann for Enterprise Social ...Tekrati Industry Analyst Reporter, CA - Wainhouse Research recently named William "Will" Zachmann Senior Analyst of the Enterprise Social Networking (ESN) practice area. ...

Appscout
CauseCast Combines Activism and Social NetworkingAppscout, NY - If you can't get enough of your favorite social networks and consider yourself somewhat of an expert at connecting with people who share your interests,

Web site combines social networking with savvy fashion senseOklahoma Gazette, OK - On May 30, nearly a year after beginning the Web site’s construction, Givens debuted MyClosetMyLife.com, a free social network created specifically for ...

Loop Mobile's social network suite available to Virgin US customersComputerworld Australia, Australia - MOKO.mobi is a mobile community service designed as a mobile-optimised alternative to social networking sites such as Facebook and MySpace. ...ASX:LPM - VM

Mizoon Launches New Location-Aware Mobile Social Networking Service Palo Alto, CA (PRWEB) October 2, 2008 -- Mizoon Inc. announced today that it has launched its mobile social networking service to the public. ...

New stuff in Social Networking

Social Networking Sites: Their economic and societal importance ... By KenS Viviane Reding, Commissioner for Information Society and Media, will today give a speech on Social Networking. It will be the first public statement of the Commissioner on this subject. The speech will be given at today's Safer Internet ... Pandora's Blog - http://blog.pcpandora.com

Are We Headed for Social Networking Fallout? By Paul I have always believed that social networking sites were something of a remedial homepage creator; each site creating its own microcosm of the internet. While there were certain in-system widgets such as Facebook's "Flair," setting up a ... RAGE Media - http://www.dyinglight.com

5 Tips for Becoming A Social Network Butterfly By Brad Ruggles The key to social networking is meeting enough people so that you can cultivate deeper relationships with those you click with. Here are 5 tips for becoming a social network butterfly everyone wants to meet. ... BradRuggles.com - http://www.bradruggles.com

 

PhoneZap

Snap it, Zap it, Share it! The picture sharing, geotagging app for the iPhone. Phonezap is the largest picture sharing community specifically tailored for iPhone users. Take a picture with your phone and send it instantly to your own personal Photoblog picture album. Share it with everyone, just your friends, or keep it private for your eyes only. Chat with other users, make friends, and enjoy!

http://appshopper.com/social-networking/phonezap

Facebook's Mark Zuckerberg Sounds Off at F8

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Date: Mon, Aug 4, 2008 at 4:04 AM
Subject: Facebook's Mark Zuckerberg Sounds Off at F8
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TOP STORIES - August 4, 2008 • Comcast Guilty of Net Neutrality Violations • Nintendo Reviving Holographic Storage • U.S. Agents Can Seize Laptops • China Visitors, Encrypt Your Data • GAO: Billions Wasted on Federal IT Projects BREAKING NEWS ICANN Plans for Disaster: A Registry Failure Users spend little time thinking about Internet registries because they don't deal with them directly. Perhaps they should. READ MORE >> BEST OF eWEEK • NASA Tracks Solar Storm with IT • iPhone in the Enterprise • NBC's Ambitious Olympics Coverage • Cyber-crime Families Take Shape FEATURED VIDEO eWEEK NewsBreak AMD takes a pass on the low-cost notebook market. Facebook makes sweeping changes. WATCH NOW >> MOST READ STORIES • DreamWorks: Storage Is a Way of Life • Cuil Search Needs Time, Users to Fight Google • Cuil Search Engine Mismatches Brand Images • Midori Unleashed: The Future of Windows IN THIS ISSUE Comcast Guilty of Net Neutrality Violations The FCC says the nation's second-largest broadband provider broke net neutrality rules when it throttled P2P traffic from BitTorrent. READ MORE >> Nintendo Reviving Holographic Storage Nintendo co-signed for a patent on holographic storage and may be gearing up for development of this high-capacity storage concept. READ MORE >> Sponsored by Ziff Davis Enterprise eSeminar: How IE7 And The New Extended Validation SSL Certificates Impact Your Site The future of e-commerce depends on our ability to instill consumer trust in the Web. Learn how Extended Validation SSL and the green address bar allow consumers to feel secure on a legitimate Web site. Register now! ADVERTISEMENT U.S. Agents Can Seize Laptops The notebooks and other devices can be seized without reason and held indefinitely. READ MORE >> China Visitors, Encrypt Your Data Smart phones, blackberries or laptop computers could unwittingly offer up sensitive personal or business information to officials in China. READ MORE >> GAO: Billions Wasted on Federal IT Projects More than 400 U.S. government agency IT projects -- worth an estimated $25 billion -- are suffering from poor planning and are underperforming. READ MORE >> Consolidation for an Optimized Storage Environment Learn how HP StorageWorks' Enterprise Virtual Array File Services (EVA File Services) consolidates Windows file serving deployments within a single Microsoft Windows-based scalable NAS solution. DOWNLOAD NOW >> How to Calculate the ROI of Remote Support Read this report to learn how to identify important ROI metrics, such as first-contact resolution, incident-handling time, escalations and customer satisfaction. DOWNLOAD NOW >>

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What the new Facebook profile looks like

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Twitter Updates, Statistics, and News

Hello Twitter-ers,

We haven't sent out a monthly email update since November of last
year and a lot has happened since then. We've added new features,
upgraded performance, and lots of people are discovering Twitter
every day. Come on by and see if you recognize any friendly faces!
Visit: https://twitter.com/invitations

New Hires

We're excited to announce four new full-time employees since our
last update. Please welcome Lee and Robey to the Engineering team,
Ben to the Product team, and Aaron as our trusty office manager.
That's 16 full time Twitter employees! We're finally starting to
fill up our little building in San Francisco.

Interesting Statistics

Recently, we've been digging around a bit and discovering some
interesting statistics about Twitter usage. Some stats are fun--
like the number of mentions per US presidential candidate, or the
annotated spikes during the Super Bowl. Other stats are more
relative to usage. For example, people who have 10 followers and
are following about 10 people represent 50% of all Twitter-ers. If
you have more than 80 followers and you're following more than 70
people, then you are in the Twitter minority at about 10%.

More stats: http://tinyurl.com/3crjdt

Speaking of the candidates, we expect a flurry of Twitter updates
during tonight's debate between Clinton and Obama -- both of whom
have Twitter accounts. Do you follow them?

Hillary Clinton: http://twitter.com/hillaryclinton
Barack Obama: http://twitter.com/barackobama

Twitter Partners

We work with some great companies around the world to make Twitter
happen. Much of our mobile texting and SMS traffic is handled in
cooperation with the talented folks at Ericsson. We've partnered
with Digital Garage to help us create the official Twitter Japan
service. (That's another interesting stat: 60% of our web traffic
is outside the US and 39% of that is from Japan.) And we have
chosen NTT America Enterprise Hosting to keep Twitter running
strong because of their global reach and history of reliability.

New Reply Feature

We noticed lots of folks sending @replies to each other so we've
added an easy way to reply to another person on Twitter. Just
click the little swoosh icon after an update in your timeline.
This will automatically insert the correct "@username" text in
front of your next update.

Shortcode for India

If you have friends or family in India, please tell them that they
can access Twitter via SMS using our new shortcode: 5566511. Now
folks in India can send one text message to our new local number
and Twitter will route that message to all their friends and
family at no charge.

Twitter at the MoMA

Twittervision, a popular Twitter API project, is included in a
show at the New York Museum of Modern Art titled "Design and the
Elastic Mind." The show explores the relationship between science
and design and is open from February 24 to May 12, 2008.

Starling Goes Open Source

Twitter developed a distributed queue server to route vast numbers
of messages and we named it Starling. Last month, Starling was
released as open source. In addition to giving back to the open
source community, Starling improves as the open source community
makes enhancements and upgrades.

Twitter Wins first Ever 'Crunchie'

The first annual awards show sponsored by TechCrunch was held at
the Herbst Theater in San Francisco last month and the very first
award given out that night was to Twitter for "Best Mobile
Startup." Here's a picture of Lee, Jack, Crystal, and Me (Biz)
right after the ceremony: http://tinyurl.com/yv5wfv

That should catch us up for now.

Happy Twittering!
- Biz Stone and the Twitter Team
http://twitter.com/biz

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Yahoo! Search to Offer an Open Search Platform

Can't see any images? - !

Tuesday, February 26, 2008 Yahoo! Search to Offer an Open Search Platform Yahoo announced the launch of Yahoo! Search Experience, a 3rd party development platform to enable websites to include more information in Yahoo! search results.This new scheme looks pretty cool and seems to be somewhat of a competing service to Googles Universal Search / Local Search / etc.s... Read More...
» Submit Your Site Do you have a search related site? Submit it free to the internet's best search industry directory. » Click Here Search Engines Google, Yahoo, MSN... Search Marketing Marketing, Budget, Planning... Pay Per Click Bid, Price, Quality... SEO Companies Optimization, Manage, Company... SEO Tools Track, Search, Create... Analytics Statistics, Counter... » Submit your site for FREE « Sponsored Ads At Ask, Organic Results Fold! Google Adds Sitelinks To Websites! Google Drops From Alexa #2 Google Wifi Balloons? April Fools? Google Issues Update To AdWords Policy! More... Click to Play SMX West 2008 An intense situation results as desperate webmasters seek answers to their SEO problems. Why would someone stoop so low to get answers that could be easily obtained at the Search Marketing Expo in Santa Clara... Adding Meta-Data to Yahoo Search Yahoo announced they will soon give websites the chance to offer more data about their site, in order to help Yahoo better structure how the site is listed in search results. Matt Cutts: Google 60 Penalties And Linking Practices Matt Cutts recently responded to a Google Groups discussion about the Google -60 penalty. The penalty sometimes pushes down websites 60 positions back in the result pages. Google Tops Microsoft in Canada comScore reports that Google surged past Microsoft last month to become Canada's most visited web property. This is the first time that Google has been #1 in Canada and everyone knows... More...	Yahoo Pushes for Dissident Release Yahoo originally helped the Chinese government to jail dissidents, but after receiving public blame they now... Read More... Underdog Ask.com Grows 20%... According to comScore data released today, Ask.com had the biggest jump in search queries. By that measurement... Read More... Worried About Google Health's... Following-up a story we first discussed in October, Google has announced the first patients to start testing Google... Read More... Google.org + India = Master Plan Remember when we told you about Googles plans to pledge profits and stock to its philanthropic arm Google.org... Read More... Yahoo! Block Google From Delicious... During the weekend, Yahoo!'s social bookmarking property del.icio.us seems to have prevented robots of other... Read More... Winner of the Google Logo Redesign... There have been a lot of very interesting entries to the little Google logo redesign competition we started. The competition... Read More... Yahoo's Road to War Over the past week I have been keeping the StepForth SEO Blog updated on the events focused on Microsoft's... Read More... More...

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