MTV Networks to invest big money in games | Tech News on ZDNet

MTV Networks to invest big money in games | Tech News on ZDNet

MTV Networks to invest big money in games Reuters Published on ZDNet News: Aug 16, 2007 2:11:00 PM TalkBack * Share o Digg o Del.ico.us * Print * Email * * + 1 1 Tags: Reuters, Games MTV Networks plans to invest well over $500 million in video games, seeing the red-hot entertainment category as a major pillar of growth in its goal to reach consumers wherever they spend time. The two-year investment is part of a global strategy to incorporate games development at the inception of all new programming plans and not as an afterthought, executives say.