Thursday, November 29, 2007

Facebook Blinks on Beacon

It’s been so long since I’ve been able to write about Facebook every day. I’m gonna relish this while I can. BusinessWeek reports today that Facebook may be tweaking the ill-received Project Beacon. These changes could come as soon as November 29—aka today.

BusinessWeek points out, accurately IMHO, that as Facebook tweaks the system to assuage its disgruntled users, it runs the risk of upsetting its advertisers and partners:

In the wake of mounting criticism, Facebook executives are discussing changes to a controversial advertising tool that publicizes users' Web activities outside of the popular social network. Alterations to the recently introduced Beacon system could be announced as early as Nov. 29, has learned.

Executives of the three-year-old company were in deep talks over proposed changes late into the afternoon on Nov. 28, according to a person familiar with the matter. At issue is the Beacon program, which alerts members' Facebook "friends" to purchases and other activities on third-party Web sites. A spokesperson for the company declined to discuss changes, reiterating an earlier statement: "Facebook is listening to feedback from its users and committed to evolving Beacon."

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